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YouTube Ads Power Tony Hazen’s Election

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Industry

Politics

Challenge

Tony Hazen’s campaign needed to saturate the local market with compelling video messaging while improving click-through rates (CTR) and refining audience targeting to drive voter engagement and turnout.

Results

Strategic YouTube ad optimization delivered 28,000 views, improved click through rates by 10%, achieved an 80% completion rate, and helped secure a decisive victory with 21,163 votes over 12,685.

33,608
Impressions
25,411
Views
75.65%
Completion Rate
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About Tony Hazen

Anthony 'Tony' Hazen is a Republican leader serving as St. Joseph County Commissioner for District 3 in Indiana. First appointed through a Republican caucus in January following Deb Fleming’s departure, Hazen successfully secured re election in the November 5, 2024 general election. In a competitive three way race, his campaign prioritized voter outreach and visibility, resulting in a decisive victory and reaffirming his commitment to serving the residents of St. Joseph County.

The Challenge

During the 2024 election cycle, Tony Hazen’s campaign needed to break through a crowded political environment and reach voters across St. Joseph County with consistent and compelling messaging. The goal was to increase visibility, improve click through rates, and refine audience targeting to drive voter engagement and turnout ahead of the November 2024 election.

The Solution

Throughout the 2024 campaign, the team executed a focused YouTube advertising strategy built around strong creative hooks, optimized calls to action, and clearly defined voter messaging. Targeting was refined to reach key voter segments, ad variations were tested to identify top performers, and ongoing performance monitoring allowed for continuous optimization leading up to Election Day.

The Results

By the end of the 2024 election cycle, the optimized YouTube strategy generated 28,000 ad views, increased click through rates by 10%, and achieved an 80% video completion rate. These performance gains translated into real world impact, helping Tony Hazen secure 21,163 votes and win decisively over Joseph Carbone, who received 12,685 votes.