The Challenge
HOT Yoga on the Island had a strong community presence and a unique set of offerings, but their Google Business Profile (GBP) was not fully optimized to reflect their brand or attract new students. From March to May 2021, before dedicated GBP management began, the studio saw limited engagement through their listing, with only 989 website clicks, 68 calls, and 124 direction requests. Despite having a loyal base, the business needed better online visibility to reach new audiences and remain competitive in a wellness market increasingly influenced by local search.
The Solution
In July 2021, consistent and strategic Google Business Profile management was implemented. This included frequent updates with high-quality photos, class schedules, promotional content, keyword-optimized descriptions, and timely responses to reviews. By enhancing the GBP listing and keeping it active, HOT Yoga on the Island began appearing in more local search results. The strategy focused on showcasing the studio’s community involvement, unique yoga offerings, and long-standing presence in Merritt Island, helping convert online interest into real-world visits.
The Results
Over the course of four years, the GBP management strategy significantly improved the studio’s local visibility and user engagement. In the first year alone, website clicks jumped by 59%, direction requests increased by 64%, and calls rose by 10%. The second and third years sustained this growth, with a notable 37% increase in calls and a 39% rise in direction requests in year three. Although website clicks began to taper in the fourth year, overall metrics remained well above pre-management levels, highlighting the lasting impact of an optimized and well-maintained GBP strategy.
