The Challenge
Impact Sport Psychology Coaching needed a strong foundation to launch their business and attract athletes, teams, and coaches looking to improve their mental performance. The business required a coordinated approach to build online visibility, establish credibility, and generate qualified leads. Without an integrated digital presence, it was difficult to reach the right audience and convert interest into actionable opportunities.
The Solution
To address these needs, Impact Sport Psychology Coaching implemented the New Business Starter Pack, which combined Google Business Profile management, targeted pay-per-click campaigns, social media marketing, and a new website.
This approach created the essential digital infrastructure to elevate visibility, showcase expertise, and facilitate lead generation. Each platform worked together to provide a seamless experience, from attracting attention to engaging potential clients and making it easier to convert interest into signed programs.
The Results
Within the first month, the business saw a 74.1% increase in Google Business Profile interactions, demonstrating heightened engagement from potential clients. With 3,000 impressions generated for just $500 in monthly ad spend, the campaign proved highly cost-effective, achieving a 6.2% CTR on Google Ads. High-quality leads were generated through the PPC campaigns, and the website and social media platforms strengthened brand recognition while expanding reach. This integrated strategy set a strong foundation for continued growth and positioned Impact Sport Psychology Coaching to deliver its programs to athletes and teams with greater efficiency and impact.
