The Challenge
NC Shed Builders, a local shed construction company in Durham, NC, wanted to increase awareness and drive high-intent traffic to their website during the summer buying season. Competing with big-box retailers offering prefab kits, they needed to highlight the superior quality and customization of their locally crafted sheds to a highly relevant audience.
The Solution
We implemented a targeted geofencing campaign focused on reaching homeowners and property managers in the Durham area. By drawing virtual boundaries around specific locations like hardware stores, garden centers, and home improvement venues, we ensured that the ads reached people most likely to be in-market for shed solutions. Each ad emphasized the craftsmanship, custom builds, and local trust NC Shed Builders provides, guiding users to take action through clicks and visits to their website.
The Results
The campaign ran from July to August and delivered strong engagement across the board. It generated 50,149 impressions, capturing consistent visibility throughout the targeted area. Of those, 445 users engaged with the content, leading to 345 ad interactions. Most importantly, the campaign successfully drove 100 visits and 100 clicks to the website, representing highly qualified traffic likely to convert into leads and sales.
