Targeted PPC Campaigns Helps Tempe Auto Body Shop Increase Revenue
Industry
Automotive
Challenge
Fix Auto Tempe had limited online visibility, inefficient lead generation, and a reliance on traditional marketing methods. These factors made it harder to connect with the right customers and convert leads into loyal clients.
Results
The shop overcame these challenges by launching highly targeted PPC campaigns that allowed them to reach the right audience with precision. They optimized ad placements to ensure their services appeared to potential customers actively seeking auto body repairs. Through data-driven strategies, they fine-tuned their targeting and budget allocation, enhancing the efficiency of each ad. This not only boosted their online visibility but also generated high-quality leads, leading to higher conversion rates and stronger client loyalty.
The Results
The target PPC campaign delivered exceptional results. The click-through rate (CTR) soared to 4.4%, reflecting the ad’s strong appeal and ability to capture audience interest. With a conversion rate of 4.0%, the campaign effectively transformed leads into loyal customers. At an impressive average cost-per-click of just $5.98, the campaign drove high-quality traffic, ensuring a remarkable return on
investment. As a result, calls generated $24,411, and lead form submissions contributed an additional $26,700, bringing the total campaign revenue to over $50,000.