The Challenge
Funbox, a mobile bounce house franchise, sought alternative marketing solutions to drive sales as they began their midwest tour. As a mobile business, they required innovative strategies to understand and target the diverse demographics of audiences across the country.
The Solution
To address Funbox's challenges, we propose a multichannel strategy. Leveraging OTT and display advertising, we would target family-friendly platforms like Disney+ and Netflix. Social media ads would then engage families on high-engagement platforms. Finally, PPC efforts would ensure Funbox appears prominently in search results, driving website traffic. This integrated approach promises to boost brand visibility and attract families across the Midwest.
The Results
In just the first three weeks of our campaign for Funbox, we achieved remarkable results. With a $2.26 Customer Acquisition Cost, a 1,250% ROI, and a significant 122% increase in revenue, our strategic efforts yielded impressive outcomes for the franchisees.
