Med Lounge Growth Case Study: Turning PPC Leads Into Long Term Revenue

Industry

Healthcare

Challenge

Med Lounge needed to attract new clients for high-demand medical spa services while creating long-term revenue through ongoing memberships in a competitive market.

Results

The campaigns generated $2,775 per month in recurring revenue and $2,504 in one-time revenue, setting Med Lounge on a path to sustained growth and profitability.

www.medloungepeptides.com

$2,775

Monthly Recurring Revenue

$2,504

One Time Revenue Generated

New Membership conversions

high intent landing pages driving results

About the Business

Med Lounge is dedicated to helping clients achieve their personal wellness and aesthetic goals. They offer a range of medical spa services designed to boost confidence, from anti-aging treatments to safe and effective weight loss solutions. With expert guidance and sought-after services, Med Lounge helps clients feel like the best version of themselves while providing a premier spa experience in Orange County.

The Challenge

Med Lounge wanted to grow their client base while promoting their high-demand medical spa services in a competitive Orange County market. They needed a strategy that would generate immediate leads for injectables, peptides, and hormone treatments while also encouraging long-term client engagement through ongoing memberships. Balancing short-term conversions with long-term revenue stability was a key challenge for their marketing approach.

The Solution

We implemented targeted PPC campaigns linked to dedicated landing pages for injectables, peptides, and hormone treatments. Each campaign was designed to attract high-intent clients and convert them into paying customers. In addition, the strategy emphasized memberships to create consistent revenue streams, allowing Med Lounge to maximize lifetime client value.

Management of ad spend and ongoing monitoring ensured that campaigns were optimized for both immediate results and sustained growth.

The Results

Med Lounge experienced a strong return on investment through a combination of one-time purchases and ongoing memberships. The campaigns generated $2,775 per month in recurring revenue and $2,504 in one-time costs, demonstrating immediate financial impact. As memberships continued month-to-month, client lifetime value increased, providing Med Lounge with long-term revenue stability. The strategy effectively positioned the business for sustained growth and profitability.

Initial Investment and Ad Spend:

Ad Spend: $1,200 per ad (Total: $3,600)
Management Cost: $1,200
Total Initial Investment: $4,800

Ongoing Monthly Costs (Memberships):

Client 1: $199
Client 2: $199
Client 3: $284
Client 4: $209
Client 5: $1,600
Client 6: $284

Total Ongoing Monthly Costs = $2,775/month

Lifetime Client Value & ROI Impact:

The ongoing monthly memberships represent a consistent revenue stream. Since the memberships are month-to-month with a 3-month contract, each client's lifetime value continues to grow, providing long-term revenue stability. This structure results in an increasing ROI as clients remain engaged with Med Lounge over time.

One-Time Costs:

Cost 1: $655
Cost 2: $1,500
Cost 3: $150
Cost 4: $199
Total One-Time Costs = $2,504

Conversion Sales Summary:

Total Ongoing Monthly Costs = $2,775/month
Total One-Time Costs = $2,504