The Challenge
321 Lime House struggled to generate enough inquiries and website traffic, leading to fewer potential customers browsing their online menu and placing orders. As competition increased, online visibility declined, making it harder to convert visitors into paying customers.
The Solution
To address the slowdown, 321 Lime House enhanced its GBP strategy by adding high-quality photos, refining descriptions with trending keywords, and increasing engagement with customer reviews. While this strengthened their local search presence, they needed a way to reach even more potential customers.
To expand visibility beyond online searches, they introduced indoor digital billboards in high-traffic locations, targeting people near bars, restaurants, and entertainment venues. This strategic move aimed to attract new visitors and drive more interest.
The Results
The strategic approach led to 3,697 website clicks, reflecting a 357-click increase from the previous period and a 375-click boost compared to last year. The combination of stronger local SEO and offline advertising not only improved search visibility but also helped sustain consistent website growth. These efforts demonstrated the power of integrating digital and offline marketing to attract more potential customers and keep the beer garden competitive in a crowded market.
