Integrated Marketing Channels Helped an Archery Store Boost Visibility and Drive Sales

Industry

Retail

Challenge

North American Outfitters struggled with low brand visibility and minimal customer engagement, missing opportunities to grow. Their weak online presence made it difficult for potential customers to find and connect with the brand.

Results

North American Outfitters saw increased visibility and engagement through an integrated marketing strategy, generating hundreds of clicks and over 2,000 social media visits. The campaign effectively drove both online and in-store traffic.

www.naoarchery.com

530

Direction Requests

311

Website Clicks

28%

increase in views on google maps

About the Business

NAO, a customer-focused archery and hunting store, offers one of the largest product selections in the area, complete with three indoor ranges, a golf simulator, and a bar. Since purchasing the business in 2004 and expanding from a small 1,100 sq ft space to a fully renovated 8,000 sq ft facility, the owners have continued to grow. With the addition of Micheal as manager, inventory has nearly doubled and operations have become more organized, setting the stage for a promising future.

The Challenge

North American Outfitters faced challenges with low brand visibility and limited customer engagement. The store struggled to reach a wider audience and effectively showcase its products, missing key growth opportunities. Additionally, their online presence was underdeveloped, making it harder for potential customers to discover and interact with the brand.

The Solution

To address their challenges, the shop adopted a strategic approach using multiple marketing channels. They leveraged billboards to increase local brand visibility, ensuring they reached potential customers in high-traffic areas.

By optimizing their Google Business Profile, they improved their local SEO, making it easier for customers to find them online and engage with their business. Additionally, they utilized social media platforms to interact with their audience, promote their products, and create a loyal customer base. This integrated approach not only expanded their reach but also enhanced brand recognition and drove sales growth.

The Results

The integrated marketing strategy delivered strong results for North American Outfitters, with 530 direction requests and 430 searches for “archery shops near me,” indicating increased local visibility. They received 311 website clicks and 98 call clicks, showing heightened customer interest and inquiries. On social media, the store saw 2,341 profile visits across Facebook and Instagram, reflecting a significant boost in online engagement and brand interaction. These results demonstrate the success of their multi-channel approach in driving both online and in-store traffic.