The Challenge
In their inaugural season, the Shreveport Rougaroux faced challenges in building a fan base, hindered by limited brand recognition and a competitive sports market. Traditional marketing methods fell short in generating excitement and driving ticket sales, highlighting the need for a more impactful way to engage the local community.
The Solution
To overcome these challenges, the indoor football team strategically utilized targeted social media ads to connect with their local audience. Through compelling content and precise targeting, the team built brand recognition and generated excitement for their debut season.
Social media provided a direct line of communication with fans, allowing the team to foster community engagement and create buzz. This approach boosted visibility, drove ticket sales, and helped the Rougaroux establish a strong presence in a competitive market.
The Results
The Shreveport Rougaroux’s targeted social media ad campaign yielded exceptional results. With a reach of 147.7K, the campaign greatly expanded the team's visibility, engaging a wide audience. It generated 4,256 link clicks, driving substantial traffic to their ticket sales pages and boosting fan interaction. Most impressively, the campaign resulted in $275,000 in sales over just two months, demonstrating the power of social media in driving both awareness and ticket purchases, and solidifying the team’s presence in a competitive market.
