The Challenge
Loris Zappia needed to increase name recognition and voter awareness during the 2024 election cycle in a competitive and time-sensitive political landscape. Reaching voters consistently across digital channels was essential, especially as audiences increasingly consume video content online. The campaign required a solution that could scale quickly, deliver repeated exposure, and reinforce credibility ahead of Election Day.
The Solution
A YouTube advertising campaign was launched to expand reach and build strong message recall among voters. Video ads allowed the campaign to clearly communicate Loris Zappia’s message while maintaining consistent visibility throughout the election period. By focusing on broad reach paired with effective frequency, the campaign ensured voters saw the message multiple times, helping strengthen recognition and familiarity.
The Results
The YouTube Ads campaign generated 84,593 impressions and reached 15,871 unique viewers with an average frequency of 5.3, reinforcing the campaign message throughout the voter journey. This consistent exposure contributed to increased awareness and name recognition leading up to Election Day. Ultimately, Loris Zappia won the 2024 election for St. Joseph County Probate Court Judge, demonstrating the impact of a focused digital advertising strategy in supporting campaign success.
