The Challenge
Fix Auto Tempe wanted to strengthen its online presence and capture more qualified leads. Although the business already had a recognizable brand, competition in the auto repair industry made it difficult to stand out in search results and convert online interest into actual customers. The challenge was to create a digital marketing approach that not only drove visibility but also produced measurable business outcomes.
The Solution
We developed a combined strategy using Search Engine Marketing (SEM) and Google Business Profile (GBP). By running a $7,500 SEM campaign, Fix Auto Tempe was able to target high-intent keywords and reach potential customers at the exact moment they were searching for collision repair services.
At the same time, optimizing GBP ensured the business showed up prominently in local searches, boosted engagement, and strengthened credibility. This integration allowed paid campaigns to generate demand while GBP converted interest into action.
The Results
The one-month SEM campaign produced an impressive $51,111 return on investment. During the same period, GBP performance showed significant growth compared to the previous timeframe, including a 123% increase in website clicks, a 29% increase in calls, a 29% increase in direction requests, a 42% increase in Google Maps views, and a 22% increase in Google search views. These results highlighted the impact of combining SEM with GBP optimization to drive both visibility and conversions.
