The Challenge
Hoosier Conservative Voices is a political action committee focused on electing state and local leaders in St. Joseph County and the surrounding region to advance conservatism and individual liberty. Their mission included increasing awareness of their 2024 campaign efforts and reinforcing their core values of economic prosperity, public safety, rule of law, and civic engagement among likely voters in key target cities such as South Bend, Mishawaka, and Granger. The organization needed a way to reach these audiences at scale with persuasive video content while driving meaningful engagement and completion of their core campaign messaging.
The Solution
To support their campaign, Hoosier Conservative Voices implemented a targeted YouTube advertising strategy. The campaign focused on delivering campaign videos to priority geographic areas where voter density was highest. YouTube placements were optimized for environments known to yield strong viewer engagement, including connected TV and mobile devices. The strategy used YouTube’s ad formats to increase visibility and encourage viewers to watch campaign content through to completion. This approach aligned with the organization’s broader goal of advancing conservative principles through digital outreach and community engagement.
The Results
The YouTube campaign delivered a total of 33,840 impressions and 25,102 views, with a YouTube completion rate of 74.19%, indicating a high level of viewer engagement with the campaign content. Connected TV accounted for the majority of delivery at 66.01%, showing that audiences were watching on large screens in home environments. Other device engagement included mobile at 28.88%, tablet at 4.16%, and desktop at 0.95%. The location breakdown showed strong performance in South Bend and adjacent cities, demonstrating that the campaign effectively reached voters in priority markets. This performance supported Hoosier Conservative Voices’ mission to expand digital advocacy and connect with local constituencies through video outreach.
