The Challenge
Cash Green needed to increase visibility and voter engagement ahead of the 2024 election in a competitive local race. The campaign faced the challenge of reaching likely voters efficiently across the district while ensuring that messaging was timely, relevant, and actionable. Traditional outreach methods alone were not sufficient to maximize turnout, so the team sought a digital strategy that could target key areas and drive measurable voter interactions.
The Solution
The campaign implemented a geofencing advertising strategy to target voters in specific locations such as community centers, local businesses, and high-traffic areas. By delivering timely and location-based digital ads, the campaign was able to reach constituents directly on their mobile devices and encourage meaningful engagement. The strategy included optimizing ad delivery for clicks, visits, and interactions, ensuring that the campaign message was seen by voters in the most relevant settings.
The Results
The geofencing campaign achieved 50,064 impressions, 416 engagements, 298 ad interactions, and 118 clicks and visits, effectively driving awareness and voter participation. This strategy contributed to increased visibility throughout the district and supported Cash Green in securing victory in the 2024 election by ensuring that key voters were reached with timely, actionable campaign messaging.
