High-Intent Targeting, High-Value Results: Classic Roofing’s PPC Success Story

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Industry

Roofing

Challenge

Classic Roofing needed to generate high-quality, high-intent leads in a competitive market without wasting ad spend on low-converting traffic.

Results

A targeted PPC strategy turned a $980.31 ad spend into a $50,000 contract, delivering a 5,100% return on ad spend from a single lead.

www.classicroofingsc.com

5,100%

(51x) Return on Ad Spend

$50,000

Total Revenue Generated

highly-qualified clicks

$18.50

Average CPC

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About the Business

Classic Roofing, based in Columbia, SC, is a trusted roofing contractor with over 20 years of experience serving residential and commercial clients. They specialize in roof installations, repairs, replacements, and maintenance, using high-quality materials to ensure long-lasting protection. As a GAF-certified team, they also offer gutter, siding, and fascia services, along with free inspections and lifetime warranty options, delivering reliable, cost-effective solutions.

The Challenge

Classic Roofing needed a reliable way to generate high-quality leads in a competitive roofing market where ad spend can quickly be wasted on low-intent clicks. The goal was to ensure that every dollar spent on PPC would attract homeowners actively searching for roofing services, rather than casual browsers. Without a focused strategy, there was a risk of low conversion rates and minimal return despite consistent ad investment.

The Solution

A highly targeted PPC campaign was developed using high-intent “Roofing Services” keywords to capture users who were ready to take action. The campaign was optimized for relevance, audience targeting, and click quality, resulting in a strong 7.5% click-through rate that outperformed industry benchmarks. With 708 impressions generating 53 qualified clicks at an average cost per click of $18.50, the strategy successfully prioritized quality traffic that was more likely to convert into real opportunities.

The Results

The campaign delivered a major win by converting a single lead into a $50,000 roofing contract. With a total ad spend of $980.31, this resulted in a 5,100% return on ad spend, or a 51x return from just one deal. This outcome highlights how a focused PPC strategy can turn a modest budget into significant revenue by targeting the right audience at the right time.