The Challenge
Promoting the OhOhOhZempic Podcast on social media presented challenges due to its sensitive topic of weight loss and strict advertising regulations surrounding pharmaceuticals. Dr. Josh's content had to navigate platform guidelines against unrealistic body standards while reaching the right audience without intrusive targeting. Establishing trust and credibility was crucial, and would require a balance of expertise and engaging content
The Solution
We chose Social Media Advertising as it offers precise targeting options ideal for reaching Dr. Josh Luke's audience. By leveraging platforms like Facebook and Instagram, we could target users interested in health and wellness without explicitly mentioning Ohzempic. Through visually engaging content and informative teasers, we aimed to pique interest and drive downloads. Navigating the tricky subject of weight loss involved emphasizing overall health benefits rather than just weight reduction.
The Results
The results were remarkable: 10,000 downloads in just 3 months, with 2000 downloads per week after the launch of the second campaign. The podcast ranked in the top 5% worldwide, showcasing its broad appeal. Additionally, the cost-per-click (CPC) was an impressive $0.46, indicating highly efficient advertising.
