The Challenge
Big Stuff Storage had been a trusted name in vehicle storage for decades, but their online presence did not reflect their reputation. Their Google Business Profile was underutilized, appearing in only two relevant searches and receiving minimal engagement. With few website clicks and low direction requests, they were missing out on potential customers actively searching for storage solutions in their area.
The Solution
To boost visibility and drive local traffic, we implemented a strategic Google Business Profile optimization plan. This included updating key business information, adding high-quality photos, posting regular updates, and actively managing reviews. We also focused on improving local keyword relevance to ensure Big Stuff Storage would appear in more search queries related to vehicle and trailer storage in Wellington, CO.
The Results
Within the first 4 months, Big Stuff Storage saw a 30% increase in profile interactions and an 82.5% increase in website clicks. Direction requests rose by 15.9%, and overall profile views grew by 7.4%. Most notably, their profile now appears in over 10 relevant search terms, significantly expanding their reach and helping more local customers find a reliable storage solution.
As a result of this growth, the client sold out their storage spaces and is now expanding their location to meet the demand.
