Geofencing/Display Helps Battino Law Generate Awareness for their Services

Industry

Law

Challenge

Battino Law aimed to enhance visibility and attract clients but struggled to reach high-intent audiences in keylocations.

Results

Battino Law’s campaign delivered 55,000+ impressions and a strong 0.16% CTR, exceeding industry averages. Geofencing boosted local visibility in Knoxville, with top engagement on apps like LINE WEBTOON. Continued optimization will further improve results.

www.battinolaw.com

55,039

Impressions

0.98%

Engagement Rate

0.16%

Click-through Rate

Battino Law

Battino Law PLLC prioritizes clear, direct communication by giving clients access to attorney Louis J. Battino via call or text. With flexible meeting options and a focus on transparency, the firm ensures quality legal representation and helps clients fully understand their legal options at a reasonable cost.

The Challenge

Battino Law aimed to enhance visibility and attract clients but struggled to reach high-intent audiences in key locations.

The Solution

We implemented a geofencing strategy in Knoxville, TN, targeting legal offices, childcare centers, and high-traffic areas. Ads saw top engagement on LINE WEBTOON (12.90% CTR) and Words With Friends 2 (1.25% CTR), with dynamic creatives outperforming static ones. Enhanced tracking improved online interaction measurement.

For legal professionals, geofencing ensures ads reach potential clients at key locations like government buildings and businesses. Dynamic ads adjust to user behavior, boosting engagement and conversions.

The Results

The campaign delivered 55,039 impressions and exceeded industry benchmarks with a 0.16% CTR (national average: 0.05%–0.10%). It generated 88 clicks and a 0.98% engagement rate, with top CTR placements on LINE WEBTOON (12.90%), Words With Friends 2 (1.25%), and wate.com (1.12%). Through strategic geofencing, Battino Law enhanced its digital presence, ensuring potential clients in Knoxville found them first. Further refinements in retargeting and conversion tracking will drive even stronger results.