The Challenge
Valley Remodeling is a trusted remodeling company based in Arizona. While they had a Google Business Profile, it wasn’t being fully utilized to attract and convert local customers. Their online presence lacked consistency, and they weren’t seeing regular engagement from potential clients searching for remodeling services in their area. With growing competition in the home improvement industry, they needed a way to improve their visibility on local search and drive meaningful actions like website visits, phone calls, and direction requests.
The Solution
To help Valley Remodeling improve their local presence, we implemented a full-scale Google Business Profile management strategy. This included optimizing business information, posting consistently, updating photos, responding to customer reviews, and monitoring insights to guide future improvements. The focus was on increasing visibility and building trust with high-intent local searchers, ultimately turning profile views into real customer actions.
The Results
After one year of GBP management, Valley Remodeling saw steady, year-over-year growth across all key performance indicators. Website clicks increased to 1,633, up 36% from the previous period and 32% compared to last year. Call clicks reached 217, a 39% increase from the previous period and 32% from the previous year. Direction requests climbed to 637, showing a 65% increase from the previous period and 64% from last year. In the most recent quarter alone, total business profile interactions rose by 48.3% compared to the same time last year, highlighting the ongoing impact of a consistent local SEO strategy.
