The Challenge
AmeriForce Environmental Services has over 16 years of industry experience, but prior to May 2025 their Google Business Profile was not fully optimized to capture high intent search traffic. While they provided essential services like lead abatement, asbestos abatement, and asbestos removal, their online visibility did not reflect their expertise or authority in the Denver market. They needed stronger positioning in discovery searches so that customers actively searching for asbestos services would find them first. Without consistent optimization, structured updates, and strategic keyword alignment, they risked losing leads to competitors who were more visible in Google Maps and Search results.
The Solution
We implemented a comprehensive Google Business Profile management strategy focused on consistent optimization, keyword reinforcement, and structured content updates. Our approach centered on feeding Google relevant information about AmeriForce Environmental Services to strengthen search relevance for core industry terms such as asbestos, lead abatement, asbestos abatement, and asbestos removal. We enhanced service listings, optimized descriptions, and increased engagement signals through strategic posting and profile activity. The objective was to improve discovery visibility, increase interactions, and position AmeriForce as a trusted authority in asbestos services throughout their service area.
The Results
From November through January 2026 compared to the same timeframe the previous year, AmeriForce experienced significant measurable growth. Business profile interactions increased by 21.8%, calls from the profile rose by 39.5%, and website clicks increased by 16.7%. Profile views grew by 27% on Google Maps and 15% on Google Search, resulting in a total 27.6% increase in Google Business Profile views. Most importantly, AmeriForce is now consistently appearing in high intent industry searches for asbestos related services, demonstrating stronger visibility, improved ranking authority, and increased customer discovery beyond branded searches.
