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Google Business Profile Optimization Increases Visibility and Customer Engagement

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Industry

Roofing

Challenge

Reliance Roof Troop faced poor online visibility, an underperforming Google Business Profile, and 88% incorrect listings that made them hard to find.

Results

In six months, Reliance Roof Troop boosted search visibility by over 1,000%, leading to more calls, views, and top local presence in Schererville, IN.

reliancerooftroop.com/
61.9%
Increase in Calls from Profile
291.4%
Increase in Profile Views
1,039.8%
Increase in Search Visibility
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About the Business

Reliance Roof Troop, a roofing company based in Schererville, IN, significantly improved its online presence through strategic Google Business Profile (GBP) management. The company experienced substantial growth in search visibility, customer interactions, and lead generation in just six months.

The Challenge

Reliance Roof Troop struggled with limited online visibility and incorrect business listings across multiple platforms. Their Google Business Profile was underperforming, and an 88% error rate across directories made it difficult for customers to find accurate information.

The Solution

We optimized the Google Business Profile to boost visibility and engagement, updating 73 directory listings (Apple Maps, Waze, Bing, Uber, Lyft) and reducing the error rate from 88% to 1.4%. By improving Google Search and Maps, we boosted rankings for key roofing keywords like 'Roofers Near Me' and 'Roof Leak Repair.' We also enhanced review management, posting weekly updates, sharing high-quality project photos, and optimizing calls to action to simplify customer contact.

The Results

After six months of optimization, Reliance Roof Troop saw a 61.9% increase in calls, a 291.4% rise in profile views, and a 1,039.8% boost in search visibility, appearing in over 1,060 roofing-related searches. These gains positioned them as a top local choice, driving consistent leads. Effective GBP management ensured they were easily found by customers searching for roofing services in Schererville, IN.