The Challenge
The Texas Lottery Commission needed to increase public awareness and engagement with its lottery programs while upholding its commitment to integrity, fiscal accountability, and legal compliance. They faced the challenge of communicating responsibly with citizens about their games and charitable initiatives, ensuring that promotional efforts did not unduly influence player behavior while still driving meaningful interaction and education.
The Solution
We partnered with the Texas Lottery Commission to launch a data-driven Meta Ads campaign tailored to their mission and regulatory guidelines. Our strategy focused on maximizing visibility and engagement through clear, informative messaging that reflected the Commission's values of innovation, integrity, and customer responsiveness.
By leveraging targeted audience segments and compelling ad creatives, we were able to reach millions of Texans while maintaining full compliance with advertising standards and Commission objectives.
The Results
The Meta Ads campaign delivered exceptional results. It achieved over 9.7 million impressions, significantly boosting brand visibility. Clicks surged to 14,640, resulting in a 14.26% increase in click-through rate (CTR). This performance demonstrated strong engagement and successful communication of the Commission’s mission, games, and charitable work, all while maintaining the high ethical standards expected of a public trust entity.
