The Challenge
Homewood Suites Cape Canaveral wanted to expand its online visibility and connect with potential guests traveling for cruises and space-related tourism. However, its social media presence was not reaching enough people in the local area or the broader travel audience. Engagement was limited, and the hotel needed a strategy to strengthen awareness and highlight its amenities such as the Tiki Bar, fully equipped kitchens, and proximity to Port Canaveral and the Kennedy Space Center.
The Solution
We implemented a social media marketing strategy designed to target the hotel’s ideal audience by leveraging both Facebook and Instagram. The approach focused on increasing reach through optimized posting, tailored content that highlighted the hotel’s unique features, and a consistent cadence that aligned with audience interests.
Special attention was given to promoting the hotel’s proximity to Port Canaveral cruise terminals and space exploration attractions, while also showcasing amenities that appeal to travelers and families.
The Results
The campaign delivered strong growth in visibility and engagement. Facebook reach climbed to 16.5K, marking a 16.1% increase, while Instagram reach rose by 20%. The hotel attracted a highly engaged audience, with women making up 73.6% of responses and the 45-54 age group showing the strongest interaction. Starting with about 500 collective total reach prior to management began, they are now at 50k+ total per quarter!
Local awareness grew as well, with top engagement coming from nearby cities including Merritt Island, Cocoa Beach, and Titusville. These improvements positioned Homewood Suites Cape Canaveral as a go-to stay for cruise travelers and space enthusiasts alike.
