The Challenge
Guardian Concrete Coatings wanted to expand their reach and generate consistent, high-quality leads in a competitive local market. As a husband-and-wife team with a strong reputation for quality and community values, they needed a strategy that would not only increase visibility but also attract homeowners and businesses ready to invest in concrete coating services. With many local competitors and seasonal fluctuations in demand, they faced the challenge of turning online interest into real sales while staying within a reasonable marketing budget.
The Solution
We launched a targeted PPC campaign focused on high-intent keywords related to concrete coatings in South Bend and surrounding areas. The campaign was designed to highlight Guardian’s unique value which is fast, durable, and beautiful transformations for garages, patios, pool decks, and more.
Our team optimized ad copy, landing page relevance, and bid strategies to ensure each dollar was used efficiently. Throughout the campaign, we continuously monitored performance and adjusted targeting to improve lead quality and reduce wasted spend.
The Results
The PPC campaign generated $91,972 in total sales from just $3,700 in ad spend, with a total investment of $4,440 including management. This produced a return multiple of 20.71, proving that paid advertising can be a powerful growth driver when combined with strong service delivery and a clear message. Guardian Concrete Coatings not only increased their bookings but also strengthened their online presence in the local market, setting the stage for long-term growth.
